"A typographic hierarchy expresses an organizational system for content, emphasizing some data and diminishing others... Designers provide ways into — and out of — the flood of words by breaking up text into pieces and offering shortcuts." Ellen Lupton
INSTRUCTIONS: Part 1
Using supplied copy, design a single-sided, standard size, 1-color, hand-drafted business card. Convey the contact info for this duel-purpose company such that it is clear that they have two different but related functions. Create an interesting, unique hierarchy, remembering that this is much more than just the relationship between big and small. Consider thicks and thins, curves and straight strokes, capitals and lowercases. Also, don't forget the white space — just because the tiny space is full of information does not mean there should be no complementary void.
INSTRUCTIONS: Part 2
Considering the feedback on your first business card design, re-create (do not redesign) your card in Illustrator. Your original concept of organization should remain in tact but use the computer to refine your design — increasing ledgibility and impact. The final card is still allowed only one side and one color, black. You may use only one or two typefaces from the list provided. Find relationships in the type that work together to create an interesting, unique hierarchy to further refine your design.
The goal of this exercise is to understand and preserve your original intent from your hand sketch. You believed this was the final but now that you can recreate the design "perfectly" with the computer, how will your card change in attitude, look & feel, character and overall impact. This is a larger metaphor for Project 2 — and all projects, really — as we design via sketches before moving into the defaulted world of computer-based design. Don't allow the computer to make decisions for you — you are the designer and every, single decision matters to the success of your design.
ADVANCED TYPE
Malorie
Paige
Jordan
Kim
COMPUTER TYPE:
Allie
Betsy
Cindy
Diego
Erin
Isaac
Katie
Lauren
Silvi
Theresa
Tricia
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