“The organization of letters on a blank page is the designer’s most basic challenge.” Ellen Lupton
“A typographic sign is visually dynamic because of its interaction with the surrounding white space or void—the white of the paper. This form-to-void relationship is inherent in the totality of typographic expression.” Typographic Design: Form and Communication
INSTRUCTIONS
Although this class is about designing with type, it is crucial to be intimately familiar with the anatomical workings of type. Subtle nuances that define the individual design of letters can be studied and expounded upon to better understand the subtleties and details of designing with type on any scale, be it letter, word, line or body. Using the supplied materials, create a lowercase letter a. Consider the following:
- Is it a serif, sans serif, or script?
- Does it include the upper terminal over the bowl, or is it italic style?
- What is its x-height? Width? Thickness?
- Is there variation in the weight of the lines (thicks/thins)?
- What does the counter (negative space) look like?
ADVANCED TYPOGRAPHY STUDIO
COMPUTER TYPE
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