“A typographic sign is visually dynamic because of its interaction with the surrounding white space or void—the white of the paper. This form-to-void relationship is inherent in the totality of typographic expression.” Typographic Design: Form and Communication
“...It is the existence of intangible elements, the negative, in architectonic forms which makes them come alive, become human, naturally harmonize with one another, and enable us to experience them with human sensibility.” Amos Chang
INSTRUCTIONS
Given a four-letter word from the list below, develop a concept for a font whose forms consistently relate to the provided nine-by-nine grid of circles. Each circle in the grid must be either “on” or “off.” You have no curves or true diagonals. Pick one of the words below and render the letters from that word. Try ignoring the meaning of the word. Focus on formal aspects such as ascenders/descenders, serifs/no serifs, proportion, weight, etc. Sketch first using trace paper on top of the supplied printed grid, then work in Illustrator using the file provided.
ADVANCED TYPOGRAPHY STUDIO: Iteration Studies
COMPUTER TYPE: Iteration Studies
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